Are your plumbing leads drying up lately? Are there very few customers in your pipeline, and you’re struggling to meet target profits? It sounds like you need to pump up your plumbing lead generation with new strategies to outperform the competition.
In this post, we’ll discuss the best way to get plumbing leads without having to purchase them from lead-buying platforms. We’ll share tried-and-tested, long-term techniques that have consistently brought a flow of leads to our plumbing business clients. So, keep reading and see how you can also make it happen for your company!
8 Best Strategies on How to Get Plumbing Leads
Knowing how to get plumbing customers will make a world of difference in your business. Instead of relying on cold calls, you can start implementing these strategies instead:
1. Build a business website
So you’re asking, “How do I get leads for my plumbing business?”. The best way to do it is to build a professional business website where you can capture leads even outside of your business hours. Overall, a website will give your target customers multiple ways to reach your business, either through calling, filling out a contact form, requesting a callback, and more.
Your website will also be the starting point of other digital marketing efforts that will drive more leads to your business. It will also future-proof your plumbing business as more local competitors invest in this strategy.
Here’s the good news: you don’t have to do the technical work on your own. Here at Top Position, we specialize in web design and development for plumbing businesses. We can build your own custom website designed to meet the specific needs of your niche.
2. Claim your Google Business Profile
Next, you have to claim your Google Business Profile (GBP), previously known as the Google My Business (GMB) tool. Your GBP serves as your business’s ‘calling card’ on the web, which shows your business name, address, phone number, operating hours, and more. This way, potential customers can easily find and reach you once they search for relevant keywords for your business.
Aside from that, claiming your Google Business Profile will boost your local presence. Just make sure that you fill out everything with correct information about your business, including the categories, attributes, descriptions, and more.
If you don’t have the time to handle this technical task for your business, you can always sign up for a professional Google My Business Management service. This way, you can claim, verify, optimize, and maintain your profile, making it an effective lead-generating platform for your plumbing business.
3. Publish listings on local directories
Aside from your Google Business Profile, another way to get free plumbing leads is to publish listings on various online directories. However, it shouldn’t be just any directory you can find – it should be where your target customers are searching for businesses like yours.
Take note that accuracy is crucial when publishing online listings for your business. You should avoid incorrect information that will confuse or put off potential customers and make them look elsewhere.
If you need help with your online listings, you can always consider a listing management service. This way, you can publish listings to hundreds of directors and optimize them without doing any technical work on your part.
4. Rank higher on local search results
Once you have your business website and business listings, the best way to make them work for your plumbing business is through search engine optimization. This enables you to be more visible when searching for keywords related to your business.
The higher you rank, the more leads you’ll drive to your business. It’s also a great strategy to outperform your local competitors in the long run.
Let’s say someone in your area is looking for ‘gas plumbers’. By optimizing your website page for this keyword, Google will rank you on top of search results. So when a person searches for that keyword, you’ll appear as the top option, giving your page more clicks, visits, and potential conversions. And the more relevant keywords you rank for, the more leads you’ll get!
5. Get started on digital advertising
Do you want to get plumbing leads fast? Do you want to start getting service calls and appointments even before your SEO strategy takes effect? If yes, then digital advertising is your best bet.
With digital advertising, you’ll pay for ‘Sponsored Ads’ on top of search results or social media feeds. This will boost your business’s visibility almost instantly, which will drive leads as soon as you launch a campaign.
For this, we recommend pay-per-click advertising on Google or Bing if you want to dominate your competitors on local search results. With PPC, you can micro-target local customers based on their location, search behavior, interests, and more. This means you’ll get warm leads who are ready to book your service.
Another effective strategy for plumbing businesses is social media advertising. Similar to Google and Bing, this allows you to place ads on the biggest social media platforms like Facebook and Instagram. This way, you can reach a wider targeted audience within your service area and those who are most interested in your business.
As with any digital marketing strategy, you can easily track where each call came from through website call tracking. This way, you can measure which of your campaigns are the most profitable and which one needs improvements.
6. Refresh your social media presence
Almost every business in the world is on social media for good reasons. It has a massive user base, and a survey found that 81% of consumers are influenced by their friends’ social media posts.
Overall, improving your business’s social media presence will help in nurturing brand awareness and customer loyalty. If paired with quality content, your business won’t go unnoticed by your target audience.
But here’s the question: which social media platforms should you be in? For starters, you won’t go wrong with Facebook and TikTok. YouTube is also a big platform for plumbers where they can use content marketing (more on this below!) as a strategy.
Overall, your goal should be to promote natural and consistent engagement with your audience. But for busy plumbers who don’t have the luxury of time to manage their own social media accounts, a social media management service will be a big help.
7. Leverage content marketing
As we’ve mentioned earlier, content marketing is a key tool for plumbers who want to get more leads for their business. Through this strategy, you can share your expertise and knowledge to establish your reputation and build your brand.
Overall, content marketing through informative videos, blog posts, newsletters, and more will drive more traffic to your website. It will also transcend your entire digital marketing campaign, from advertising to search engine optimization, social media management, and more.
As they say, content is king when it comes to digital marketing. And for plumbing businesses looking for more leads, this can’t be any truer. It allows you to give potential leads something valuable even before they initiate first contact. This gives them more confidence in your brand and expertise, making them likely to convert into customers.
But if you’re unsure how to start your content marketing strategy, Top Position is here to help. We have a team of creatives and marketers who will craft a custom content plan for your plumbing business that will help you gain more leads.
8. Build your email contact list
Lastly, start building your email contact list so you can re-target existing customers and those who did not convert along your sales funnel. You can send them special offers, custom content, and more that will keep your plumbing business top-of-mind.
The best thing about email marketing is how affordable it is. In fact, it only costs about $0.006 or less to send custom content to each customer. You can also segment them based on their purchasing behavior, engagement with your brand, and other metrics. This will make your targeting and messaging more effective.
Still, you should note that it’s important to organically build a mailing list instead of buying them online. Spam filters are becoming more and more meticulous by the day, and they are quick to flag unsolicited emails where customers did not opt-in.
Partner with Top Position to get more leads for plumbers!
Are you a plumbing business owner who’s constantly searching for ‘plumbing leads near me’? If yes, then Top Position might be the partner you need!
Top Position is a full-service digital marketing agency specializing in various industries, including plumbing and home improvement. We’ve provided thousands of leads to our plumbing clients nationwide, allowing them to boost their revenue and expand their service areas.
With us, you’ll have a professional team handling all your lead generation strategies. All you have to do is answer the phone calls and appointment requests that we send your way.
Sounds good to you? Book a free consultation with us, and let our specialist discuss how our team can help bring more leads to your plumbing company!
