Marketing Agency Cost in 2023: What You Need to Know

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In this digital era, a strong online presence is crucial for the success of any business. This is why more and more business owners are partnering with marketing agencies like us to maximize their online exposure. But one question we always get is this: how much will a marketing agency near me take to boost my business?
In this blog post, we will answer this question together with estimated prices to help you come up with a reasonable budget. Always remember that while marketing services cost a fee, it’s always a great investment when done right.
So how much does a marketing agency cost? Without further ado, let’s dive into it!

Why you should consider partnering with a local marketing agency

An online advertising agency is much like the traditional marketing agencies before the rise of the internet. The big difference is that the marketing efforts are now done online instead of face-to-face campaigns.
While you can always do your own online marketing efforts, the entire process can get technical and time-consuming. This is most especially true for large businesses.
In this case, a web marketing agency will Top Position can save the day. Unlike in-house efforts, marketing agencies solely focus on boosting your online business. This way, you can focus on other core business responsibilities while the experts do marketing on your behalf.
Aside from expertise and specialization, a marketing agency also offers cost-effective solutions. You no longer have to train or maintain an in-house team, not to mention that you won’t have to spend on technologies that these experts use.
Also, a digital web agency provides scalable and flexible marketing solutions. You can easily choose the package that works best for your budget and goals.

How Much Do Marketing Agencies Charge

Marketing agency pricing depends on a few factors, including their location, industry experience, goals, and so on. Below, we give you our estimates so you’ll know how much you should expect to pay when hiring a marketing agency for your business.

Important note: While some costs may be higher, they can yield excellent returns for your company.

1. Web Development

Web development is one of our core services here at Top Position. This service would be the springboard to other services like SEO, PPC, and so on.
Moreover, web development serves as the foundation of any successful online presence. With us, it’s more than just creating visually appealing pages; it should also be functional.
This means we have to ensure that the design is responsive across devices. Also, the features must be designed for easy navigation for users.
And depending on your business type, we may have to build the website with e-commerce functionalities among other integrations.
For all these, you should expect to pay around $10,000 to $13,500. We can also send you a custom proposal with features and inclusions that match your needs. Don’t worry because the cost of marketing agency services is flexible.

2. PPC (Pay-Per-Click) Advertising

A sales and marketing agency like ours also offers PPC management services. PPC or Pay-Per-Click is an advertising method that drives traffic to your website through paid ads. Unlike SEO where you have to wait for months to rank on search results, PPC gives your business an instant boost.
With this, we can make your website pages show up on top of search results right away. You’ll be charged a fee whenever someone clicks on your ads.
As for the benefits, PPC is undeniably a good strategy for most businesses. First, it allows precise targeting and it will enable your business to utilize search intent. Also, the results are easily measurable and it gives you a competitive edge over other companies.
When it comes to the marketing agency cost with PPC, the price tag widely varies. With us, you have the say on how much you’re willing to shell out. But if you want to get as many leads and sales as possible, a bigger budget is surely more effective.
On average, our clients spend about $900 to $10,000 a month for PPC. The bigger your company is, the higher your budget should be.

3. SEO (Search Engine Optimization)

With SEO or search engine optimization, we optimize your website to boost its visibility online. This way, you’ll rank higher on search results and your target audience can easily find you. Our team makes this possible through various strategies like keyword research, on-page optimization, link building, and content creation.
Nowadays, SEO is almost indispensable for businesses that want to have an excellent online presence. However, you should know that SEO algorithms are always changing, so it’s important to have a team that monitors the campaign for you.
In terms of our marketing agency pricing for SEO, we offer different packages to suit your budget. You can choose from our offers or request a custom proposal ranging from $1,250 to $5,500+. It all depends on your goals, the inclusions you want, and how aggressive you want to campaigns to be.

4. Social Media Advertising

According to Backlinko, there are about 4.48 billion people all over the world who use social media. That number alone is proof of how powerful social media platforms can be not just for communication, but also for marketing purposes.
If done right, social media advertising can bring excellent ROI to your business. First, it allows you to reach target customers based on their location, age, interests, and search behavior. Aside from that, you can also improve your brand recognition and use the platforms to forge relationships with your customers.
Aside from paid advertising, you can also avail of other social media services to improve your business’s online reach. We can create a content plan for your business and ensure that the posts have excellent reach and engagement.
As for the price, our clients usually spend around $399 to $6,000 each month, depending on their goals. Rest assured that everything is customized for your business, including the budget you’re willing to shell out.

5. Email Marketing

A lot of marketing newbies think that email marketing is dead, but nothing could be further from the truth. According to Hubspot, there are over 4 billion daily email users worldwide. Also, it’s forecasted that the revenue from email marketing could reach up to $11 billion by the end of 2023.
Moreover, the estimated ROI for email marketing is $42 for every $1 spent. It offers a high return on investment and it’s also a great way to nurture your contact list for future transactions.
As for the cost, it depends on how intensive you want the campaigns to be. Our team can maintain your contact list, send campaigns, set up automation, and more, so you don’t have to worry about technicalities. Most of our clients would spend around $559 to $1,799 per month
Overall, the cost of email marketing is worth the revenue you can get. Paired with other digital marketing services, your business will surely benefit from higher conversions.

6. Custom Video Production

A small business marketing agency like ours is one of the few that offers full video production services.  We harness the power of visual media to attract more traffic for your business. Also, with custom videos, you can build your company’s identity, style, and overall branding.
Professionally made website videos add a more engaging touch to your pages. Since humans are visual beings, internet users gravitate more toward video content. After all, it’s easier to digest compared to long paragraphs of text alone.
Our team can help create custom videos that align with your brand’s messaging and marketing objectives. Rest assured that all videos are edited professionally and made with user engagement in mind.
In terms of marketing agency costs for our video production, our clients usually spend about $300 to $1,200 per video. It all depends on the length, number of revisions, and text overlay you will request. We can also send you a custom proposal for multiple videos and special projects that you want to work on.

Need to know more about marketing agency rates?

A marketing service agency like Top Position can help your business target and gain more customers. Unlike traditional marketing efforts, going digital will let you access a wider reach. It will also increase your brand’s recognition and exposure, which will be beneficial for your company in the long run.
While you’ll have to pay marketing agency fees, the cost is always worth the investment. After all, your competitors are already investing in digital marketing and you can’t afford to be left behind.
Do you want more details on how much does it cost to hire a marketing agency? Contact us at Top Position and we will give you a free consultation. Our specialist will discuss our service and help you develop a budget that suits your business and yields results.
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